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WEBSITE COPYWRITER

GET BETTER BANG FROM YOUR WEBSITE

Has your website magically made its way to the money-making page one on Google? Success! Well, not really if nobody is clicking on it.

Or maybe you are getting clicks? Yus! But that’s not much good either if you’re not getting leads and sales out of it. Seems like a big lost opportunity doesn’t it? It’s like a customer walking in your door then leaving because they couldn’t find what they were looking for. They didn’t even stop to ask for help.

Your website can do better than that. Right from the moment it shows up in search engine results.

Sounds like you need a hand from a website copywriter that knows how to please search engines and your customers. So it shows up in search results, and you get more clicks, leads and sales.

I PROVIDE AN AFFORDABLE SEO COPYWRITING SERVICE

I write content that’s reader friendly. I use language your customers use. So they can understand what you’re saying.

I grab attention.

I make it easy for your customers to find what they want, quickly. I get into their minds and figure out why they’re looking around and answer accordingly.

And I’ll organise all the information on your website so it lives in logical places. Because your customers aint going to hang around too long trying to find what they want.

WHAT’S IT LIKE TO USE A WEBSITE CONTENT WRITER?

It really depends on the agency or the individual that you use. Some website content writers will hand over a bunch of scrawled notes. Or rush you through their ideas in a one hour meeting. Your left with a bill and lot of confusion.

My goal is to make like as easy as possible for you.

I have a straight forward briefing template that will help you answer all the questions that will make your copy (that’s the words on your on each page) sing.

Once you’re ok with what I think it’s going to take, I’ll share a timeline which indicates when I’ll need your input. Typically two rounds of revisions are included. Followed by a final shine and polish of your copy deck.

WHAT IS A WEBSITE COPY DECK?

It’s a document that marketing and web agencies L.O.V.E because it’s so simple. There’s no chance of anything being lost in translation. It’s also fantastic if you’re a business owner and you edit your own site. Think of it as a paint by numbers guide on how to whip your website and webpages into shape.

My SEO friendly copy decks include the things I have listed below:

 

SITE MAP

that shows what pages your website should have. So that every page has a clear purpose.

LIST OF REDIRECTS

from any old pages to new. So that your visitors don’t get slammed with broken links

KEYWORDS AND PHRASES FOR EACH PAGE

and where they should live on each page. So that when customers search for those words, Google knows exactly which page to point them to

URL's FOR EACH PAGE

help with SEO. Reinforces again to Google that this is a good match.

FILE NAMES FOR IMAGES

Helps with SEO

HEADINGS FOR EACH PAGE

clear headings and subheadings make to easier for customers to grasp what you’re saying

THE MAGIC WORDS FOR EACH PAGE

my preferred style is simple, and to the point. Like having a conversation with a friend

CALLS TO ACTION FOR EACH PAGE

so your customrs are clear on what they should do next

INTRIGUING TITLES AND META DESCRIPTIONS

these are an important part of the puzzle. Although the blurb won’t help your page rank any better in Google, it is what customers see and are encouraged by on a search results page.

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GET THE 101 ON SITE ARCHITECTURE

By Rand Fishkin, founder of Moz.

BE FOUND. BE INTERESTING. BE CONNECTED.